Dr. Chao’s research and teaching interests include global marketing, consumer behavior, and marketing research. He also served as department head for 2 years.
Dr. Chao teaches courses in consumer behavior, international business, marketing, and retailing.
Sauer, P. & Chao, P. (2006). A Cross Cultural Comparison of Technology-related Workplace Ethics: US and the Greater China. International Journal of Management Theory and Practices, 7 (1), 76-89.
Chao, P., Wuehrer, G., & Werani, T. (2005). Celebrity and Foreign Brand Name as Moderators of Country-of-Origin Effects . International Journal of Advertising, 24 (2), 173-192.
Andersen, P. H. & Chao, P. (2003). Country-of-Origin Effects in Global Industrial Sourcing: Toward an Integrated Framework. Management International Review, 43 (4), 339-360.
Jakubowski, S., Chao, P., Huh, S., & Maheshwan, S. (2002). A Cross Country Comparison of the Codes of Professional Conducts of Certified/Chartered Accountants. Journal of Business Ethics, 35, 111-129.
Chao, P. (2001). The Moderating Effects of Country-of-Assembly, Country-of-Parts and Country-of-Design on Hybrid Product Evaluations. Journal of Advertising, 30 (4), 67-81.
"Brand Name Translation in a Transitional Economy," AMA Summer Educators' Conference, Aug. 8-11, 2008 and the paper published as a copy of abstract.
Presented two lectures (one to MBA students and the other to Ph.D. students and faculty) at the Business School of the Central University in Taiwan under the sponsorship of the National Science Council of Taiwan, May 23-30, 2008.
