Dr. Davis’ articles are published in such journals as the Journal of Direct Marketing, the Journal of Marketing Theory and Practice, and Developments in Marketing Science. Her research focuses on promotion in entrepreneurial settings and multicultural marketing issues, and has been presented to numerous professional marketing associations including the Conference on Historical Analysis and Research in Marketing (CHARM).
Dr. Davis teaches undergraduate and graduate level courses in advertising, promotions management, and promotional strategy.
Davis, J. F. & Branchik, B., Accepted for publication, May 2008. "Marketplace Activism: A History of the African-American Elite Market Segment," forthcoming in the Journal of Macromarketing Special Issue "Marketing History at the Center," - Papers from the 2007 CHARM (Conference for Historical Analysis and Research in Marketing).
Davis, J. F. (2007). 'Black Gold: A History of the Elite African- American Market Segment'. Proceedings of the 13th Conference on Historical Analysis and Research in Marketing (CHARM), Terrence Witkowski Ed.: 36-49.
Davis, J. F. (in press, 2006). Aunt Jemima is Alive and Cookin': An Advertiser's Dilemma of Competing Collective Memories. Journal of Macromarketing.
Davis, J. F. (2005). 'John H. Johnson's Contributions to Marketing and Marketing Thought,'. Marketing Letters, 18 (1), 2.
Davis, J. F. & Shaw, E. (in press, 2005). Aunt Jemina is Alive and Cookin': an Advertiser's Dilemma of Competing Collective Memories. Conference on Historical Analysis and Research in Marketing (CHARM).
Davis, J. F. (2002). Enterprise Development under an Economoc Detour? Black-Owned Advertising Agencies, 1940-2000. Journal of Macromarketing, 22 (1), 75-85.
