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Innovative Applied Global

Elizabeth A Edwards

Professor of Marketing and Integrated Marketing Communications
Ph.D. University of Michigan (1992)
M.B.A. University of Michigan (1988)
M.S. University of Michigan (1981)
B.S. University of Michigan (1979)

300 W. Michigan Avenue 504 Gary M. Owen Building
Ypsilanti, MI 48197
Tel: (734) 487-4440 ;
Fax: (734) 487-2378
elizabeth.edwards@emich.edu

Elizabeth Edwards
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Professional Summary
Dr. Edwards regularly teaches courses in Italy and speaks both Italian and French. Her research in the areas of compulsive buying, consumer goal-directed behaviors, and consumer ethics has been published in journals such as the Journal of Consumer Psychology, Psychology & Marketing, and Psychology and Health. Dr. Edwards has consulted with a number of companies in questionnaire design and analysis for determining the drivers of employee and customer satisfaction, and corporate profits.

Courses Taught
MKTG470 Marketing Research
MKTG655 Seminar in Consumer Behavior
MKTG670 Advanced Methods in Marketing Research

Research Interest & Projects
Dr. Edwards teaches at the graduate and undergraduate levels in the areas of consumer behavior, marketing research, and introductory marketing.

Selected Publications

Edwards, E. A., Sauber, M.H., Persinger, E.S. (2007) Competency-based curriculum development in international business. Journal for International Business.

Edwards, E. A. (in press, 2007).  Competency-based curriculum development in international business. Journal of Language for International Business.

Edwards, E.A. (2003, March). 'What Skills Do Small Retailers Need to Succeed? Who Knows Best: Us or Them?'.    Presented at The International Applied Business Research Conference, Acapulco, Mexico.

McCullough, T. & Edwards, E. A. (2002).  Charitable Giving Behavior and Retired Persons: An Initial Exploration. The Academy of Business Administration, 167-172.

Edwards, E.A. (2002). 'Charitable Giving Behavior and Retired Persons: An Initial Exploration'.    Presented at The Academy of Business Administration.

Edwards, E. A. (2000).  Goal Setting and Goal Pursuit in the Regulation of Body Weight. Understanding and Changing Health Behaviour, 261-297.