Professional Summary
Dr. Fullerton has taken sabbatical leaves as a visiting professor in New Zealand. His research in business and consumer ethics, sports marketing, and cross-cultural comparisons of consumer attitudes has been published in journals such as the Journal of Business Ethics, Sport Marketing Quarterly, and Psychology and Marketing. He also has served as program chair and proceedings editor for conferences held by the Academy of Business Administration since 1994, and has presented and published numerous articles at national and international conferences.
Courses Taught
MKTG360 Principles of Marketing
MKTG368 Marketing Strategy
MKTG369 Consumer Behavior
MKTG375 International Business Transactions
MKTG425 Sports and Event Marketing
MKTG460 International Marketing
MKTG470 Marketing Research
MKTG510 Marketing Management
Research Interest & Projects
Dr. Fullerton teaches undergraduate and graduate courses in introductory marketing, sports marketing, marketing research, and international marketing.
Selected Publications
Fullerton, S., Bisschoff, C., & Moore, D. L. (2008). Examining the Ethical Predisposition of the Next Generation of Business Leaders in China and the Republic of South Africa. South African Journal of Economic and Management Sciences, 11 (2), 157-171.
Fullerton, S. & Merz, G. R. (2008). The Four Domains of Sports Marketing: A Conceptual Framework. Sport Marketing Quarterly, 17 (2), 90-108.
Fullerton, S., Bruneau, C., & Watson, J. (2008). Sponsorship as Viewed by University Students in Australia and New Zealand. Sport Marketing Association, 48-55.
Fullerton, S., Morgan, M. J. , & Garland, R. (2008). Sports Sponsorship: Attitudes Held by Australian Heads-of-Households. Sport Marketing Association, 39-47.
McCullough, T. & Fullerton, S. (2008). Target Marketing in Spectator Sports: An Examination of Factors that Influence Attendance at Sporting Events among Young Amateur Athletes Who Participate in Organized Sports. Association of Marketing Theory & Practice, 69-76.
American Marketing Association
Beta Gamma Sigma
Golden Key National Honor Society Honorary
Marketing Management Association
Society for Marketing Advances
Sport Management Alliance of Australia & New Zealand
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