David E Allbright

Dr. Allbright is a native Detroiter who also has enjoyed extended residences in the Atlanta, Washington DC., Northern Virginia and West Virginia-Shenandoah Valley areas.

Prior to joining EMU in 2005, Dr. Allbright taught marketing-related courses at the University of Georgia, Augusta State University and Georgia College.

Allbright has 15 years of professional experience serving government agencies and Fortune 500 companies such as NASA, SBC-Ameritech, XEROX, Comerica Bank, Ford Motor Company, General Motors. His corporate experiences included serving as an Electronic Publishing Systems Architect - Corporate Graphics / New Media / Marketing Information Systems Design.

In addition, Dr. Allbright has published articles in the Journal of Business Ethics, the International Journal of Financial Services Management. He also has presented and published within the proceedings of the American Marketing Association (AMA), the Society for Marketing Advances (SMA) and the Association of Marketing Theory and Practice (AMTP). Current research focuses on Market-focused Organizational Learning Processes and Strategic Organizational Sensemaking Dialogues.

MKTG261 Contemporary Selling
MKTG360 Principles of Marketing
MKTG510 Marketing Management
MKTG610 Marketing Policies and Problems

Marketing Principles, Marketing Management, Sales and Consumer Behavior.

"Importance-Performance Analysis of UK and US Bank Customer Perceptions of Service Delivery Technologies," International Journal of Financial Services Management, (2006), Vol 1, Num 1, 66-88.

"Market-Oriented Sensemaking: Helps and Hinderances," Paper delivered and published in the proceedings of the 2006 Marketing Theory and Practice Conference. Hilton Head, South Carolina, March 2006.

"Rethinking the Market-Orientation Concept: Integrating the Cultural and Behavoiral Perspectives," Paper delivered and published in the proceedings of the 2004 Annual Conference of the Academy of Marketing Science, Vancouver, BC., May 2004.