Faye J Kao

Dr. Kao’s interest lies in cross-cultural consumer behavior and international brand strategy. Her previous experiences include account planning in advertising agency, brand management in pharmaceutical company, and consulting in marketing research agency. She’s won a research award in international advertising.

MKTG360 Principles of Marketing
MKTG460 International Marketing
MKTG475 Marketing Management

Dr. Kao teaches undergraduate principles of marketing, marketing planning, and international marketing.

Bruce W.N. Lo and Faye J. Kao (Forthcoming 2008) “Variation in Country-based Ranking Lists among Consumer’s Choices of Top E-commerce Websites: Implications for International Emarketing,” International Journal of Business and Information.

Jufei Kao (2004), “Foreign Product Competence and Its Application in Cross-Cultural Advertising,” Yoshida Hideo Memorial Foundation Research Monograph, Vol. 37, 187-210.

Jufei Kao (2004), “Is It a Foreign Product? A Scale to Classify Products in an Era of Globalization,” in Advances in Consumer Research, Vol. 31, Ed. Barbara E. Kahn & Mary Frances Luce, Association for Consumer Research, 674-682.

Jufei Kao (2003), “In Search of a Broadened Paradigm for Cross-Cultural Study: the Influence of Bicultural Competence on Bicultural Chinese Consumption,” in Asian Pacific Advances in Consumer Research, Vol. 5, Ed. Mary C. Gilly, Joan Meyers-Levy, Association for Consumer Research, 238-244.