Professional Summary
Dr. McCullough’s research on health care marketing, ethics, and marketers’ social responsibilities been published in Health Marketing Quarterly and proceedings for the Associations for Consumer Research and Health Care Research.
Courses Taught
MKTG261 Contemporary Selling
MKTG360 Principles of Marketing
MKTG365 Consumer Behavior
MKTG368 Marketing Strategy
MKTG425 Sports Marketing
MKTG610 Marketing Policies & Procedures
Research Interest & Projects
Dr. McCullough teaches undergraduate selling, consumer behavior, marketing strategy, introductory marketing, and services marketing.
Selected Publications
McCullough, T. & Fullerton, S. (2008), "Target Marketing in Spectator Sports: An Examination of Factors that Influence Attendance at Sporting Events among Young Amateur Athletes Who Participate in Organized Sports," Proceedings of the Association of Marketing Theory and Practice, W. Glen Rieken and C. David Shepherd, eds., Savannah, GA, pp 69-96.
Fullerton, S., Merz, G. R. , & McCullough, T. (in press, 2005). An Examination of Attitudes and Behaviors of Sports Fans in America. Association of Marketing Theory and Practice.
McCullough, T. & Fullerton, S. (in press, 2005). Pre and Post September 11 Assessment of Attitudes Held by College Students Regarding Sport Utility Vehicles. Association of Marketing Theory and Practice.
McCullough, T. & Edwards, E. A. (2002). Charitable Giving Behavior and Retired Persons: An Initial Exploration. The Academy of Business Administration, 167-172.
McCullough, T. & Dodge, H. R. (2002). Understanding the Role Consumer Involvement Plays in the Effectiveness of Hospital Advertising. Health Marketing Quarterly, 19 (3), 3-20.
Peterson, R. A., McCullough, T., & Fullerton, S. (2001). An Assessment of Foreign Language and Business Students Abilities to Recognize Cultural Morms in the Global Business Environment. Association of Marketing Theory and Practice, 29-37. Additional Information"Target Marketing in Spectator Sports: An Examination of Factors that Influence Attendance at Sporting Events among Young Amateur Athletes Who Participate in Organized Sports," presented at the Association of Marketing Theory and Practice conference,Savannah, GA, March 26-29, 2008.
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