Elif S Persinger
Associate Professor of Marketing
Ph.D. Michigan State University
M.A. Michigan State University
M.Sc. Middle East Technical University, Turkey
B.Sc. Middle East Technical University, Turkey
300 W. Michigan Avenue
435 Gary M. Owen Building
Ypsilanti,
MI 48197
Tel:
(734) 487-0180
;
Fax: (734) 487-2378
elif.persinger@emich.edu
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Professional Summary
Dr. Persinger joined Eastern Michigan University in August 2002. Her research interests include diffusion of innovations, application of Marketing Science models for decision-making (particularly in the New Product Development area), marketing strategy (in both domestic and international context), network externalities and their implications on the market creation process for innovations, and strategic alliances (particularly, the partner selection process and its performance implications in international joint ventures).
Courses Taught
IB210 Introduction to International Business
MKTG360 Principles of Marketing
MKTG460 International Marketing
MKTG520 International Business
MKTG525 Global Marketing
IB610 Marketing, Policies & Problems
Dr. Persinger teaches undergraduate and graduate courses in International Business and International Marketing.
Selected Publications
Sonmez, E., Garcia, R., & Calantone, R. J. (2001). Applying Neural Networks to Evaluate New Product Development Success and Failure. American Marketing Association Summer 2001 Marketing Educators' Conference, American Marketing Association.
Spreng, R. A. & Sonmez, E. (2001). Consumer Satisfaction and the Moderating Effect of Involvement. American Marketing Association Summer 2001 Marketing Educators' Conference, American Marketing Association.
Richard, S. A. & Sonmez, E. (2000). The Moderating Effect of Involvement on the Consumer Satisfaction Formation Process. American Marketing Association 2000 Summer Marketing Educators' Conference, American Marketing Association. |
