Matthew H Sauber
Professor of Marketing and Integrated Marketing Communications
Ph.D. University of Texas, Austin (1981) M.B.A. Southeastern Louisiana University B.B.A. Tehran Business College, Iran
300 W. Michigan Avenue
433 Gary M. Owen Building Ypsilanti,
MI 48197
Tel:
(734) 487-1853
;
Fax: (734) 487-2378
matt.sauber@emich.edu
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Professional Summary
Dr. Sauber is actively engaged in teaching online classes and used online complements for all of his courses. His research focuses on European marketing, supply chain management, entrepreneurship, and online education. He has presented papers at conferences including the American Marketing Association Educators’ Conference and the 1999 World Class Conference.
Courses Taught
IB210 Introduction to International Business MKTG261 Contemporary Selling MKTG360 Principles of Marketing MKTG510 Marketing Management MKTG530 e-Commerce Essentials MKTG610 Marketing Policies & Problems
Research Interest & Projects
Dr. Sauber teaches undergraduate and graduate introductory marketing, marketing management, Euro-marketing, and E-commerce.
Selected Publications
Sauber, M. H., Edwards, E. A. , & Persinger, E. S. (2007). Competency-based curriculum development in international business. Journal for International Business.
Sauber, M.H. (2007, August). Threaded Discussion: Learning and Participating. Presented at EMU New Beginning 2007, Faculty Development Center, Ypsilanti, Michigan.
Sauber, M.H. (2007, March). Mobile learning is here. Presented at EMU Faculty Showcase 2007 , Faculty Development Center, Ypsilanti, Michigan.
Sauber, M.H. & Edwards, E. A. (2006, April). Short Course Abroad: A response to IB Major Requirements. Presented at CIBER Conference, Matters of Perspective: Culture, Communication, and Commerce.
McSurely, H., Sauber, M. H. , & Tummala, R. V. (2005). Competency Based Approach to Development of Supply Chain Management Program. Academy of Business Administration, 194-200.
Additional InformationSauber, M.H., J. F. Davis, E.A. Edwards (2008). "Developing Masters' Degree Program in IMC: A Competency Approach". Direct Marketing Educators Foundation Direct/Interactive Marketing Research Summit, October 11-12, Las Vegas, Nevada.
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